Salon-perfect false lash look

Women throughout the history have made attempts to define their eyes for a more feminine, sexy look. And when it comes to eyes, there’s nothing more sexy than long, fluttering eye lashes… and there’s nothing wrong with falsifying them. Get to know the phenomenon of false lash look.

• The first false lashes were glued to the eyes of Seena Owen, starring in the silent movie ‘Intolerance’ back in 1916. The director D. W. Griffith ordered a wigmaker to create them for him pointing out that the lashes should be long enough to sweep the actresses cheeks. Although the movie wasn’t that spectacular, the long, seductive eye lashes became an absolute hit! He didn’t patent his invention though, so he got no credit for it but the craziness began!

• The next movie lady that falsified her lashes was Phyllis Haver, starring in ‘Chicago”’ the musical, 1927. With her long eyelashes she awed the Hollywood world, including professional makeup artists. The eyelashes were created by Maksymilian Faktorowicz, the Polish makeup artist and the founder of Max Factor company, who today is reckoned as one of trendsetters of eyelash extensions.

• The materials and precise craft made first false eyelashes a costly product, restricted mainly for elites. They were also not durable and easily fell off. What is more, the substances used for gluing them on sometimes caused allergies. Many turned to mascaras and eyelash curlers but the effect wasn’t that spectacular. Later on, with the use of artificial materials, false lashes became a mass, more eye-friendly product.

• 50s and 60s are decades when false eyelashes made their huge comeback. Again, thanks to the movie industry. The seductive eyes of Marilyn Monroe, who was a role model to thousands of women around the world, contributed to that success. The star who actually made the extravagant eyelashes iconic is Twiggy Lawson. Very soon false eyelashes became fashionable and were used in every day makeup, also due to a more friendly strip technology.

• The artificial lashes technology evolved through the years. Made of natural hair or synthetic the eyelashes were glued to the lash line as clusters of individually. In 2003 in Japan the 1:1 lash-by-lash method was invented, which is about gluing one artificial lash to one natural and guarantees longer lasting effect. Madonna was the first to try them on and they were put on by a famous Japanese makeup guru Shu Uemura, Shu Uemura created for Madonna a custom pair of falsies, made of mink fur encrusted with 0.75 carats of diamonds. It cost 10 000$!

• Today the false lashes are not only restricted for movie stars and red carpet looks. They can be worn as every day makeup with no special occasion, making your lashes appear thicker, longer and more seductive. Time brought us another solution – a false lashes effect mascara that will give you the desired fluttering effect with just a swipe of a brush.